About a month before the abseil, we usually get heaps of calls from reluctant abseilers expressing concerns about not reaching the fundraising target. First off, let us start by saying that 95% of people do get there in the end.
About a month before the abseil, we usually get heaps of calls from reluctant abseilers expressing concerns about not reaching the fundraising target. First off, let us start by saying that 95% of people do get there in the end. The first step is to overcome the fear of asking people for money. As a charity organisation, we can share a few fundraising tips that we know work well.
1. List the five people you know who are most capable of making a big donation. Then ask them, in person, not over email or Facebook, to sponsor you for (eg) $500 or $1000 each. Nominate the exact amount you'd like them to give. Remind them donations are tax deductible and going towards a worthy cause. It might be daunting, but personal asks are always the most effective way of securing donations and are rarely as uncomfortable as they might appear beforehand! Your personal influence is the biggest decider on whether people give, and how much they give.
2. The Triple Care Farm video exists as a resource—for you! So use it. Send it to your potential donors and insist they spend 5 mins watching it. This video has received some very positive feedback when we've screened it at supporter functions. It helps people better understand the magic that happens at Triple Care Farm. Connect people to the cause you are raising funds for and they are much more likely to help.
3. In the 'Contact Us' section of the website, you'll find a 'Fundraising Kit' which includes customised 'Support Me' material and an e-signature—add this to your current emails to give your regular contacts daily reminders that you're on a mission to fundraise!
4. For smaller donations, create a targeted strategy, such as getting somebody to sponsor a floor of your descent. Think about it, if you find 33 people to sponsor you at $50 per floor each, you'll quickly hit your fundraising target. Or how about asking 15 people to give $100 each?
5. Put on an event (see suggestions on the Fundraising Tips website page), and sell tickets at an affordable price. You will make money on the door and during the course of the event. If you provide something of value (say a beverage, baked goods, a show/ screening, or even a mix tape) people will love your initiative and are usually happy to pay for the experience.